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In today’s world, websites have become an important platform to display products. This is regardless of a company’s size. The basic reason behind Ecommerce is to increase brand visibility. Doing businesses online is a good idea. This is because merchants can reach their target markets in vast locations. Aside from it being cheaper, it is convenient. A good website design can enable you make huge profits.
When designing a website for commercial purposes professionalism should take centre stage. You can achieve this by using appropriate web design to your client’s tastes. Customers have a tendency of sticking to websites that cater for their needs. These customers most likely will buy your products with little conviction. All this is possible if your website attracts their interest. The following are tips for designing superior websites.
Ensure the layout you use in your web design is easy to read. Make use simple font style, rather than the fancy one. Keep contrast rules in mind while designing the site. Use brighter background in comparison to the foreground font color. Black is always an ideal font color. This will sure keep reading easy and visitors will have easy time on your site.
Clear and user-friendly navigation tools will make your website user friendly. This will enable visitors go back and forth through your web pages. If you are an online seller, easy navigation tools will enable you boost sales. Online buyers will compare prices and finally make a purchase. Complicated navigation tools only repel visitors from your site.
Lead visitors through your site. Do not assume that they will find their way around. Show them the way by putting simple but visible signposts on the web pages. Take every opportunity to guide them to the next page. This way, potential customers will have an easy way locating products they need.
A good web design contains basics. Basic website pages include the ‘Home’ page, the ‘About’ page and the ‘Contact’ page. Other websites include the ‘FAQ’ page, to answer visitors’ queries. Web visitor always expect to find these pages on a website. On the ‘Home’ page, give a hint of the theme of the website. Let your visitors know how the website can help them. This will ensure they do not move to a rival site.
Minimize on use of audio sounds. Too much use of audio files can irritate visitors. Most users are annoyed when they open a page and music starts to play. This can make lose concentration on what made them visit the site in the first place. If their intention was to make a purchase, the audio sounds will make them end their search. This means that they will not visit other web pages to sample your products. To be on the safe side, stay away from use of media files.
Run routine tests on your website to improve its efficiency. This way you will make amendments to errors. Watch as it grows and upgrade software on it incase it starts ‘dragging its feet’.
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